Samsung have this week at MWC shown off the Galaxy S6 and I'm left thinking that they have mostly followed the rest of the market again with little innovation.
What I didn't like
- Samsung Pay - come on...
- I've seen images of the phone all over Twitter today and it looks to take some design cues from the iPhone, especially at the bottom - check out a side by side of them from the bottom
- Fingerprint sensor that is built into the button rather than a swipe, like TouchID
- All of my friends with a Galaxy love them for removable battery and durability - the S6 potentially breaks this
What I like
- The curved screen looks to be a take on the sloped off screen from the iPhone 6/+ but it's much more pronounced and a key design feature that lets the S6 standout from the rest in the store
- An updated TouchWiz at last - yes it's still there but seems to be a lot more in line with Lollipop. The side gestures also look a great take on UI design and I am particularly interested in looking at the quick contact access
- Good representation of gender at the keynote - first time that I've seen female employees at a phone keynote, something Apple could take note of
So there are positives and negatives here, Samsung hasn't blown me away and after watching the keynote has me thinking they are a 'me too' organisation and have taken a definite move to the high end, away from removable batteries and waterproofing to take on the iPhone.
I think this is a risky strategy for Samsung but the proof will be in the pudding when we start to see financial figures next year.